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This web site amrop.in had the following on the web site, "Amrop India, established in 1995, pioneered the professional and systematic approach to executive search and board consulting." We noticed that the webpage said " Amrop Indias work in leadership consulting services is a reliable mirror of the journey of economic liberalization and growth of private enterprise in India." It also said " Amrop is hardwired on delivery. Our context driven approach, passion for research and global access steer successful delivery on complex projects. The 3 Roles of New CHRO. Balancing, Designing and Leading." The header had Executive Search as the highest ranking optimized keyword. It is followed by External Succession, Board Consulting, and Management Assessment which isn't as ranked as highly as Executive Search. The next words amrop.in used was Context Driven Search. Leadership Consulting was included but will not be seen by search crawlers.